I do confess. This post borders a little on being gimmicky (with the 8 P's and all...).
And why this topic? Considering there isn't a lack of insights online.
It all started when I was thinking about the Processes and Principles that most businesses seem to overlook when planning to launch a corporate blog. And after the first two, it was hard to resist putting together a string of other P's. After all, increasing transferability is the best way to share insights.
So here are the 8 P's to consider when blogging for business (I've tried to keep the sequence logical and the description brief):
- Purpose - the objective; the end-in-mind
- Plan - the proactive and scheduled content strategy
- Processes - to obtain insights from within the organisation and without; to measure results; to respond in various situations; to manage online crises; etc.
- Personality - the unique characteristics of the company/product brand, and how compatible the blogger's personality (and writing style) is; or how the blogger himself embodies the values of the organisation
- Pace - the frequency of blog posts
- Principles - corporate values and guidelines that guide participation in online (blog) conversations
- Policy - legal guidelines
- PR - the strategy to reach out to target communities and encourage participation
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