From putting together copy that's just right, to sending at optimal times, email marketing is no easy task. That said, there are certain things you can do to help ensure your campaign is a success.
If you really want to get your email opened and read, one of the most critical elements is email send times, and ensuring you reach your target audience when they're most receptive to your messaging.
The key to this is optimizing based on your specific target market - if your audience is fairly general and you’re reaching people who work nine-to-five and don’t check their email as often after work, your best bet is to send emails in the middle of the week on Tuesday, Wednesday or Thursday. Unlike entrepreneurs or workaholics, these people are less likely to check their emails on the weekend.
Check out Propeller’s infographic below to learn how you can boost your email marketing.
A version of this post was first published on the Digital Information World blog.