A common problem reported by many organizations is misalignment between the objectives of individual teams, which are often siloed off from one another, making effective collaboration difficult. More than that, sales and marketing teams will have varying goals, and they won't always see eye-to-eye on the best way to achieve them. And that can lead to failures in messaging.
In a recent study conducted by the Content Marketing Institute and LinkedIn, brand representatives reported that up to 80% of content created by marketing teams goes unused by sales, while more than half of sales and marketing professionals believe misalignment between their teams is affecting financial performance.
Those are significant issues - to further highlight this, LinkedIn has published this new infographic, which outlines a range of stats related to the internal divide - and how that approach can be repaired through content. And while the focus of the graphic is to promote LinkedIn's new guide, the stats still raise some worthy considerations for your content approach.