Writing in a blog is not very complex, but there are a few guidelines which should be respected as much as can be. This list of Do's and Don'ts of corporate blogging can be treated as a Charter describing which rules to follow, and each expert should confirm that they are blogging according to these defined guidelines.

• One: Do not try and sell your products. Writing on the blog has to be natural and have to be closer to the spoken language. Avoid using cheap marketing arguments at all costs. Don't even think about listing the qualities or benefits of your products. A blog, let alone an expert blog, is not made for this, but to establish expertise and reputation.
• Two: Publish as much as you can. The more articles you will deliver, the greater your promotion on the web. A professional corporate blog which starts will only have a few articles referenced/indexed within Google, whereas an older blog or website will already have hundreds or more.
• Three: Avoid typos and spelling/grammar mistakes at all cost. This is a very common mistake. A lot of bloggers think that, because you're in a hurry, you don't have to worry so much about spelling or grammar. But this is a very bad habit. The writing has to be natural, which doesn't mean that it has to be bad. And if your articles are very pertinent and interesting but badly written, you will attract many impertinent and unpleasant comments. Being a corporation also helps as it should enable you to get others to proof read your text. However, I strongly recommend that you avoid rewriting expert text to give a communications flavour to it. This would be very unbecoming.
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