This is an older article, but it's still relevant, Dirk Knemeyer, documents that There Are Only Four Things That People Do On the Web
People use the web to learn People use the web to feel People use the web to connect People use the web to trade
I can think of so many corporate sites that just focus on learning and trading, they miss out on feeling and connecting. Some of the more successful corporate web strategies involve customers connecting to employees, prospects, or other customers, all signs of successful community building.
What happens next as technology advances, is there yet another human desire not yet fulfilled? Does this also apply to mobile use of the web, how about marriages of TV and Web (IPTV)?
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