The Holiday Season on Snapchat [Infographic]
As you go about planning your holiday marketing campaigns, have you considered the potential value of Snapchat for outreach, and how Snap users are engaged in the season?
Here’s a stat worthy of note:
“…shoppers spent a lot of time on Snapchat during the 2016 holiday season. US Snapchatters spent, on average, 1 in every 5 minutes of daily, mobile internet time on the app.”
While Snap Inc. may have some larger scale challenges (i.e. Facebook heaping pressure on their business at every turn), you can't ignore the app’s engagement and interaction levels, particularly among younger users.
To provide some additional perspective on the seasonal opportunity of Snapchat, the company has published this new infographic which outlines some key trends.
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