Many marketers consider SEO and content marketing to be completely different strategies, however contrary to this belief, SEO and content marketing are very much interconnected and complement each other.
Without high-quality content, you can't realize the full benefits of SEO - relevant and useful content on your website motivates your website visitors to stay for longer, and this can positively impact your search rankings.
Here are some other key benefits of content, in relation to SEO:
- Quality Content Generates High CTR - Google considers your CTR as an important factor to rank your website - the more you get users to click on your links, the greater are your chances of getting better rankings on search engines.
- Quality Content Helps You Generate Backlinks - One of the best SEO strategies is to gain high-quality backlinks from high-authority websites. For Google, high-quality backlinks indicate credibility and trust. The more quality backlinks you have, the higher you are likely to rank on Google.
- Content Allows You to Incorporate Keywords - Quality content is the only way to make sure that you can strategically use your keywords. This will help you compete with other brands from your industry.
- Quality Content Provides a Great User Experience - SEO involves various strategies such as generating backlinks, writing quality blog posts and using good keywords. It also involves creating a website that has a good structure that users can navigate easily, optimizing your robots.txt files, and writing good meta tags.
Essentially, SEO and content cannot work successfully in isolation. Marketers need to understand that both elements complement each other, so you need to focus on creating great content if you want your rankings to improve.
For more insights, check out this infographic from Smart Blogger, which provides an overview of the key elements epic content, and how to increase its impact.