We all know the importance and necessity of putting emotions, values, and traits into online relations, as well as in our business strategy and digital tactics. This universal truth never fails. Human media makes it possible simply because it transfers humanity back to businesses in a way that is people- driven and technologically business-oriented. I'm talking about relationships among brands and individuals based on skills, meaning, mission, feelings, and human values. What a great opportunity.
The Goal of Human Media
The goal of every business and individual should be to connect and align audience feelings and emotions in the same channel. That will allow for brands, creating almost perfect resonance and attunement among the elements that create the interaction. The only way to do it is from the inside. It's a shortcut towards the potential and possibilities that still we don't know; it's where robots, platforms, artificial intelligenc,e and tools don't reach, but people do.
The advantage of social media versus traditional advert sign methods is that the first allows an ongoing communication with the community. What really matters is that social media makes possible the human exchange with the community (aka clients) What I mean is that if we compare 2 brands such as Apple (technology) and General Motors (car industry), both brands are totally different -- they represent different values and way of thinking. In one part Apple: beautifully designed, last-generation innovation, etc. General Motors: accessible to anyone, domestic-powered, etc. that's important, but most important is how they communicate, market, transmit, and humanize these values through the social web using the new media environment. Here you have another way to be remarkable and make a difference.
How it Works
Human Media touches both slopes, reaching your customer and creating resonance (1) through a humanized brand, a brand that talks to the community and communicate in a rally thoughtful way (2) creating a strong communication that sets and reinforces the emotional ties with the business engine, the customer.
Here is how the Internet stops acting as a vast communication amplifier and turns itself in a communication tool. A tool that allows us to transmit business values, feelings emotions, successes, failure, joy or disappointment and so make people feel involved and part of the business story.