Looking for ways to maximize your TikTok ads, and drive best response from the app?

The platform of the moment, TikTok has quickly become an essential consideration for many marketers, and with the holiday period fast approaching, many more are now considering the potential of the app.

But TikTok is different to other platforms - you can't just re-purpose your ads from Instagram or Facebook exactly as they are and expect to generate good results in the TikTok feed.

So what are the keys to TikTok marketing, and what's working for brands on the platform right now?

We recently spoke to TikTok ads expert Savannah Sanchez, who has directly managed hundreds of DTC campaigns, to get her insights into best practice approaches. We've pulled Savannah's key tips into the below infographic, which serves as a quick overview of some of the must-have elements of an effective TikTok marketing approach.

Hopefully it'll help you in your planning.