Internet marketing and social media are intertwined because the technology is overlapping. It is amazing when you think about it: we can connect on an individual basis to people scattered all over the world. The message we want to communicate can be individualized down to the greeting on an email and we are accustomed to this fact. Facebook has established the idea that we can be 'friends' with people we never see. Twitter can be as spontaneous as thought and as incendiary as gossip.
Social Media Has Responsive Power
Social media has a potential for interaction that is powerful. That power can be seen in the responses that ripple from a post like ripples on a pond when a rock is tossed into the water. There are debates about the marketing value of social media because it can't be measured any more than you can accurately measure the way word-of-mouth spreads. What isn't debatable is the fact that it's a part of life for most of your customers and the potential market you want to reach.
We've talked about how fast a social media response should be. The reason there needs to be a response in social media marketing is because of the power of interaction. It is just like having a reception area or a store where the public comes to your business. If your receptionist or sales clerk ignored a customer's presence, how would that impact your business?
I think that if you don't have quickly responding to social media contacts in somebody's job description, there's not much point in being on that social media channel.
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