The concept of "partnerships" has been around for a long time, nothing new. The requirement to do partnership and do them well is reaching an urgent pitch. And most companies, from big to small, do it poorly.
The term "partnership" has lots of implication, but the definition of success that I will be looking at focuses on creating value: more customers and more revenue.
Why are partnerships essential?
For the vast majority of companies that don't have market dominance and scale, partnerships is essential because of constraints or challenges in these areas:
- internal resources: don't have enough resources to do all things
- customers: customers have more choice or higher buying criteria
Those two areas are the areas where a partnership needs to develop and plant the seeds for growth. If someone cannot articulate how both parties can reduce constraints around one or both of these areas, the partnership from a value-creation perspective is limited.
Let's see why most partnerships fail...and how we can develop true partnership principles
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This is the blog for Allyforce -- which allows B2B sales reps to securely exchange leads with other reps as easily as using Facebook.
This allows companies to truly leverage their partnerships to find opportunities faster.
It is written primarily by the founder of Allyforce.
