Dan's presentation drew parallels between the design of Las Vegas and the Web. There were some very interesting metaphors on how slot machines are designed so careful so that a row of slot machines can bring in a tremendous amount of money.
An interesting discussion occurred after his presentation how casinos are in many ways like websites. Web Designers try to get users to come and use their site, with explosion of sounds, pictures, a real experience.
When I think about the attraction of Social Media, in many ways, it is like 'gambling' you never know what's going to happen next, who's going to say what, and how others will respond. To many, the web is more than just a communication tool, it's a source of entertainment and a social outlet.
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