With Facebook putting the squeeze on organic reach yet again, businesses are looking at alternatives to help them augment any referral traffic losses. And with Instagram on the rise, it's become a key platform - it may not suit all business types, but with 800 million users and counting, it should certainly be a consideration.
Are you looking to tap into Instagram in 2018?
Hopefully it helps you better optimize your platform presence.
A version of this post was first published on the Digital Information World blog.