The folks over at DestinationCRM asked for some initial thoughts on the Social Media Maturity Model. First, definitely check out Josh Weinberger's post from June 1 to get the lay of the land. It's a good guide to the graphic and to the experiment they're conducting.

Next, kudos to Lisa Boccadutre on fitting a whole raft of information into a very small space. The information density on this piece is astounding, in that in two pages there are points about time frames of market uptake of social media, capability changes over a five-year horizon, strategic evolution, treatment of customers and evolving social capabilities.

I do have one primary concern: This graphic seems to imply that the customer will still be on the outside looking in, even five years from now. Not sure I entirely agree with that.

My key question: What does this look like if the customer moves to the center of the picture, instead of merely being a target of an organization's actions?

So, here we go...

Link to video: http://www.youtube.com/watch?v=e1p-CoclHwE