Today is the day: we're officially launching The Social Shake-Up 2014, and we couldn't be more excited. We're holding a kick-off, invite-only breakfast in Austin on Friday, March 7 as part of SXSW Interactive. We'll be introducing some new themes at the breakfast, and some great speakers from Siemens, MasterCard, IBM and Whole Foods. But the rest of the spring and summer, we'll be hard at work pulling together the best content on the planet that demonstrates how social media and social business are shaking up the ways we get things done.
Because we are still committed to making The Social Shake-Up laser-focused on what real brands are doing in the real world, we're once again coming to Atlanta, home of thirteen FORTUNE 500 companies and many leading divisions. We received such a huge welcome from the city last year, especially from Councilmember Kwanza Hall, that we had to come back.
Some of the comments we heard from you after last year's Shake-Up, where hundreds of you joined us at the W Hotel in Atlanta: "great networking," "fresh insights," "great part of the city," "all the right people," "very comprehensive" -- and my personal favorite: "more content than I could possibly get to."
What's new about The Social Shake-Up 2014? Some of the new ideas we'll be exploring in the panels and keynotes this year are:
- Human-to-human vs. programmatic marketing
- More on future technologies, including mobile, scanning and wearable technology
- A full track on security and privacy: what you need to worry about and what you don't
- The emerging models of the collaborative economy and what that means in particular for marketing
- The Holy Grail: greater integration with back-end CRM
We're delighted to also announce that one of this year's keynotes will be delivered by Jeremiah Owyang, Chief Catalyst, Founder at Crowd Companies, one of the most articulate and long-standing proponents for the progressive benefits of digital transformation that we know. He'll be well along by then in his evangelism for the collaborative economy, and we're looking forward to seeing his results.
Here's what you need to do today: register for a pass now to get Early Bird pricing. That means a whopping 45% off a full-conference pass. This will be the absolute lowest price we offer, and it only lasts until May 16. Space is limited, so act fast.
Join us in Atlanta September 16 and 17. We're looking forward to seeing you there.