With the many evolutions and developments in marketing, the pace of change has left many struggling to find the right balance, and optimize their workflows in line with the faster production requirements.
That's what Adobe found in their latest survey - to get a measure of the impact of technological change in marketing, Adobe surveyed more than 600 creatives and marketers who work at US brands.
Among their key findings:
- Demand for more content has lead to more complexities in their workflows
- Creatives and marketers face significant challenges meeting the demands of personalization at scale
- There still needs to be more alignment between marketing and creative departments
- Most are optimistic about the opportunities of artificial intelligence
Adobe combined the results of their research into this infographic - some interesting insights to consider as we move into the new year.
A version of this post was first published on the Digital Information World blog.