January 28th is Community Manager Appreciation Day. Yes, there is such a thing.
The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The ostensible point to recognize the "behind-the-scenes" influence of online community managers around the world who use content and social media to maintain brands and engage customers.
In a great reference article written by a fellow SMT writer last year identifies seven objectives for the successful community manager:
1. Drive Awareness
2. Improve Public Perception
3. Enhance Customer Service & Support
4. Create Advocates
5. Collect Analysis & Feedback
6. Educate Users
7. Drive Acquisition
And the folks at Carousel 30 put together this infographic to help illustrate what these influential people do.