Planning to organize an event? It can be a really exciting affair. No matter what kind of event you are holding, it would make no sense if people don't come there. So, you need them to know about the event in the first place. And this is where marketing comes into play.
So, how will you spread the word about the event? These days, you just can't leave out the internet while promoting it. And when it comes to the internet, you have to include social media as well. This is because social media is almost everywhere these days and you can't ignore it.
But social media is used in different ways for various matters. And you need to follow a unique process of marketing your event on social media as well.
So, how will you promote your event on social media?
Here's a quick look.
Reach Out to Your Target Audience through Multiple Channels
Who do you want to come to your event? What is it meant for? You need to have clear answers to this questions before you can start promoting the event on social media. Remember, to get the best results, you need to have a clear idea about your target audience. Besides, you should also use all channels that are available to reach out to as many people as possible. And these channels might include:
- Sponsored ads
- Email marketing
- Social networking
These are likely to come in handy for you to get the best results.
Show the Creative Side
Looking to improve the ROI of your social media endeavors to spread the word about the event that you are organizing? There's an effective way - show your creative side to make the marketing process attractive. You can use images for the purpose. Images are known to speak a thousand words - so, that will help you convey more through less, which is a significant marketing ploy. Moreover, you can also add some attractive captions for the images or a few enchanting write-ups about the event. You can also create some amazing sponsored ads to let more people on the social media networks know that you are organizing a wonderful event.
Use Videos to Convey More through Less
You surely know that social media platforms, such as Facebook allow the use of videos. But did you know that videos on Facebook has 10 times more viral reach than YouTube, one of the most popular video sharing websites? So, you can easily use videos about your event to make people aware about it. Moreover, the videos also take much less time compared to other marketing components. And on social media, thousands of people are going to watch it.
Make the Most of the Videos
Keep in mind that if you can create videos that people will share, then it will be easier to make your event more popular. The video might even become viral on these platforms. So, its use is likely to play a major role in helping you spread the word about the event that you are organizing. You can customize the videos to match the requirement of the event as well. This is likely to be more relevant when it comes to the video marketing for your event.
Use the Testimonials You have Received
Have you received any testimonial from your current or former customers? Did you know that they can be great marketing tool to promote your event as well? More so, if the testimonial is for a similar kind of event that you had organized earlier.
So, here's how can you use them.
- Search for the best testimonials you had received.
- Check if they are relevant.
- Collate them.
- Create a video with these testimonials.
- Share it on different social media platforms.
You can also ask for a video or audio testimonial from one of your clients. This will help you share it directly. Moreover, such a testimonial video will also help to increase trust among the potential attendees of your event.
Add Customized Social Sharing Buttons on Your Website
You need to use your website as well to let people know about the event. But that's not all. You need to make it social too. So, how can you do that? Add different social sharing buttons at the place where you have shared the news about the event. This will let people share it without much hassle. Moreover, try to customize the social sharing buttons. Such customized buttons are known to drive more shares. This will increase the chances of getting more attendees for your event.
Use Twitter to the Fullest
While using different social media platforms, don't ever miss out on Twitter. It is an extremely powerful tool, which will let you add a widget. This is going to show all that people are talking about your event. Thus, you can have a prior idea about the number of people that your event is likely to attract.
Social media can be a great tool when it comes to marketing. And it holds true for your event as well. When you are looking for more people to come to the event, you should use social media in the best possible manner to get maximum returns.
Image Courtesy: cio.com