Grammy Award winners are determined by a group of music experts, not by a popular vote. But music fans converse on the Web about the Grammy nominees and now these conversations can be tracked and quantified, recording how many mentions of the various nominees are flowing through social media.
The Meltwater Group out of Oslo, Norway specializes in Web monitoring tools and techniques and has released an infographic showing social sentiment as regards three Grammy categories. As they describe it:
Meltwater used its social media monitoring tool Meltwater Buzz to track social media conversations around the top three Grammy Award categories (Best Album, Song and New Artist) since nominees were officially announced on Dec. 1. They determined the 'winners' based on the volume of mentions and sentiment of the social media community across blogs, microblogs, social networks, comments, message boards, videos and Wikipedia. It's interesting to see who's leading in the eyes of the public prior to the show!
Click to enlarge the infographic: