Here's an excellent writeup on the conclusion of the "Coke in SL" deal that was taking place including a "Myth Busters" section...
MYTH: Coke built a destination and no one came.
REALITY. "No! We did not build an island. We rented space on Crayon Island for the duration of the campaign. There's no reason to build an island without a long term plan."
Makes a lot of sense, I came to the same conclusion around our own efforts, we are just starting and looking at possibilities to bring value to our community so renting space on Silicon City seems to be a prefect choice, the island has multiple activities from the various business already there, it's highly professional and extremely well done!
We are formulating a long term plan but these are just the initial days so stay tuned for more...
link to original post