The year's certainly moving along quickly - it feels like only yesterday we were debating the impacts of Facebook's News Feed re-focus onto content from family and friends (which was announced in January).
Underlining this, Twitter has just released its latest major events calendar, this time highlighting the upcoming dates of interest, and their relative tweet volume stats, for April.
Twitter's now been publishing its monthly events calendars for a year, and they can be a great reference point, a great help in understanding which trends are likely to be of interest for you to tap into with your brand messaging.
So what's coming up next month?
As Twitter notes:
"People will come to Twitter to see who wins the #StanleyCupPlayoffs, check out the musical acts of #Coachella, and see who gets selected in the #NFLDraft2018. And with celebrations for International Easter and Earth Day, there are plenty of opportunities for your brand to show your personality on Twitter with relevant content."
There's definitely a wide array of events to choose from in April, with various festivals and themed events, including Earth Day and World Health Day, both of which provide a range of brand messaging options.
Twitter's expanded their monthly calendars to include more detail over time, making them an even more beneficial reference point. If you're looking to get more out of Twitter, and boost brand awareness, it's worth considering your options based on this list.
You can download Twitter's full April calendar here.