I'm going to be running a small workshop on Thursday, December 5th in San Francisco entitled, "Social Computing: Tapping Into The Power Of Connected Consumers". We limit attendance at the workshop so that there can be a great deal of interaction with the analysts -- which will also include my colleague Brian Haven.

The agenda closely follows and uses the framework from the Groundswell book -- we'll be looking the process of how to create a social strategy around one of five specific objectives. The day will also include a deep dive into the technologies that support these objectives, tools like blogging, social networking, podcasts, widgets, and wikis.

Closing out the day will be a panel of leading marketers and agencies in the space. The confirmed panelists are:

• Misha Cornes, Group Director of Strategy, Organic
• John Taschek, VP Market Strategy, Salesforce.com
• Ed Terpening, VP Social Media, Wells Fargo

To register or for more information, please email [email protected], or phone +1 617/613-5905.