It's time for Microsoft to put the champagne back on ice: Bing's market share gains are starting to evaporate.
StatCounter was the first to dare suggest that Bing was losing its sting, but now new Hitwise data suggests both Bing and Yahoo have lost US audience share in the past month:
At first glance, it looks like Bing has lost 5 percentage points of market share, but the "-5%" represents a 5% decline in its share. It dropped from 16.96% to 16.38% (not 16.96% to 11.96%).
We should note that Ask.com deserves some credit for increasing its search share by 8% (from 2.37% to 2.56%).
Of course, this could be a blip-or perhaps Bing's earlier growth was the blip-but what's you take on this reversal of good fortunes?
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