Today's society is in a state of intoxication, people are unable to go anywhere without a constant overload of information being ambushed upon them. It's more important than ever that we provide visual content that will be effective in:
● Grabbing the reader's attention
● Consuming the information
● Retaining the information.
According to a 2013 study, the average American consumes over 34 gigabytes (12 hours) of information daily. Due to this ever increasing "snack culture" it's more important than ever to utilize new marketing strategies such as visual content. To engage consumers, or businesses in B2B marketing, one has an estimated 6 seconds to convince the reader that the content is worth continuing to invest time into. Visual content such as slideshows, video presentations, or infographics can effectively enhance your message to your consumers.
The Mobile Generation
The majority of this information consumption is occurring today on mobile platforms. Although as of lately, mobile screen sizes are increasing nobody enjoys scrolling through pages of lengthy text on their smart phone. People prefer to ingest their information through fun, interesting, and exciting content where they can easily understand the message.
First of all, mobile users will be turned off by the prospect of having to scroll through page after page of text on their phone to comprehend the message that your company is trying to relay. If you posted an article and no one even takes the time to read it, what effect does it have? Secondly, it's easier for people retain the information if they're interactive in the process. emaze provides an awesomely entertaining platform to enhance your message. The users are involved and interacting with the platform, which will help them to remember the content later on. Your message will also be associated positively with a cool experience the user had while they were reading it.
Visual Content is up and to the right
Integrating visual content into an online marketing campaign will set the content apart from the rest of the information flow everyone is constantly bombarded with. The customer is drawn in by the visually appealing content and is presented with an overview of the material at large; meanwhile engaging them to eventually get them to the selling point.
Piktochart is an extremely useful tool to set your content apart from all of the same monotone articles available on the web. If you have a lot of important content you want to get across to your users, an infographic is your best bet to grab their attention, and spoon feed the information to your viewers. It used to be that you needed to hire a professional illustrator to make your own infographic, now with resources like Piktochart even the most artistically challenged can create easy to read and attractive infographics to share with their followers. Visua.ly made an infographic that tells you whether or not you should go ahead and make that infographic.
In our case, we made an infographic because it portrays all of the statistics and information we wanted our readers to understand in a simple and fun to read and share format. This was so easy and fun to make using Piktochart.
The human brain is better equipped to acquire information through visual images than via text. MDG Advertising research supported evolutionary science's claim by finding visual content got overall 94% more total views than plain textual content. The more people that view your content, the more people become engaged and want to obtain the services.
Whether you're writing an article and you want the title to stand out, or you just want a stimulating and appealing image about a sale you have coming up or a holiday greeting images will help people become more engaged in your brand People are more likely to remember the adorable holiday imagery you uploaded of your brand, then the written sentiment about how much they appreciate your business.
Canva offers a great innovative solution that allows you to design all of your own graphic content. Canva's extremely compatible with all of your social media channels, allowing you to upload straight onto your page. They also come completely prepared with all of the necessary measurements and characteristics you may need for your Twitter banner or optimal box size for Pinterest. This optimizes your content so it's the perfect fit for sharing on whatever social media sites you're taking advantage of because they're all tailored differently and your content should take that into mind.
Instantly you've taken your message from boring and dull to a neat experience where the user is totally involved and actively taking part in consuming the message. Finally, you can use this new innovative visual content to increase virality. Visual content is easily shareable. If the content is unique and interesting, the content may create a viral impact leading to high-volume traffic to the site, and unsurpassable brand exposure. A viral post can bring new users onto your page to see what's the face behind the attractive message, once you've got them on your page you can begin having conversations and funneling the new users toward your CTA.