I sometimes do a search for Web+strategy to see what others are writing about, and found this this article by Amanda Kooser, Rev Up Your Local Web Marketing Need to drive more business to your door? Use our practical guide to rev up your local web strategy.
I focus on Corporate Web Strategy (having been involved with that all my career) so it's good to see some examples and tips for the small business often in hyperlocal markets.
Get listed. Understanding and starting a search strategy A big trend is convergence websites Refinement through trial and error Advanced Search Strategies Websites That Do The Work For You
Once a business gets a bit more advanced in their web strategy, I recommend reading the Many Forms of Web Marketing for the 2007 Web Strategist. I would also consider inviting those that create media (traditional media, bloggers, reviewers, and others) to your business and encouraging them to review one's business.
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