When used well, push notifications can be a great way to maximize your brand messaging. But 'used well' is the key - push notifications can also be interruptive, intrusive, and used the wrong way, they can quickly turn your audience not only off, but wholly against your brand.
That's why Facebook has implemented strict rules around push notifications from Messenger Bots, and why there are regulations around messaging use for marketing. Push notifications will definitely get your audience's attention, but there's a very fine line between helpful and annoying.
So what are the best practices around push notifications - how can you tap into this valuable connective option without crossing the line? The team at CleverTap recently analyzed more than 40 billion push notifications to discover which ones work, and which strategies generate the best response.
They've collected their findings into this infographic.
A version of this post was first published on the Digital Information World blog.