Overall, when compared to other social media sites, Pinterest users are more likely to purchase products from their most shared categories, reveals new data from ShareThis.
ShareThis also found that:
- Pinterest is a dominant platform for Home & Garden, Beauty & Fitness, Food & Drink, and Shopping related content.
- Pinners are 5x more likely to pin from a smartphone.
ShareThis said in introducing its data:
Publishers and advertisers, especially those in Pinterest's leading content categories, should leverage the social platform to present rich content geared toward the network's core audience of women, who are responsible for "85% of all consumer purchases". Targeting these highly influential users should improve in time as Pinterest rolls out new services, like Promoted Pins, that allow for more precise audience targeting.
We've said before that sharing is and always will be a powerful indicator of interest and intent; here's further proof! See the below infographic for more detailed findings.
Click image to enlarge.