This week, Facebook announced the release of the new dynamic creative tool.
Previously only available in Facebook’s Power Editor, this powerful tool is now available in the updated Ads Manager (the new version has not been rolled out to everyone just yet).
Facebook advertisers (the good ones) are constantly testing different aspects of an ad’s creative to determine which combination optimizes their campaign’s performance. While this testing process is crucial and offers valuable insights, it’s rather tedious and time-consuming for advertisers to manually create so many ad combinations, monitor their performance and adjust accordingly.
Enter dynamic creative.
This tool, as Facebook details in this blog post, “automatically delivers the best combinations of your creative assets.”
Advertisers can enter up to 30 variations of an ad’s creative components (images, videos, titles, descriptions, CTAs, etc.). Facebook will then automatically run different combinations of these components across an advertiser’s target audiences to determine which maximizes a campaign's performance.
For example, you can enter 3 different images, 4 different headlines, and 2 different CTAs and Facebook will automatically run those 24 combinations until a clear winner has emerged based on your campaign objective.
Conversions, app installs and traffic are currently the only supported ad objectives for dynamic creative.
For a step-by-step explanation of how to use the tool, check out Jon Loomer’s blog post.
So far, Facebook marketers are loving it.