No matter how you look at it, content remains a key part of the broader SEO puzzle. As advanced as Google algorithms have become at identifying elements like context and relevance, the system still needs keywords to sort the information, the data that you enter via your various website pages.
And at the same time, content competition is always increasing. So how can you boost your chances, and what do you need to know about how Google's system rank websites?
A version of this post was first published on the Digital Information World blog.