The team at leapagency has put together an infographic that illustrates 10 reasons why visual content is more important than written content.
Here are a few of them:
Visuals build an emotional experience: Colors and images generate particular types of emotions allowing for personality, voice, and value to rise to the surface. Remember, "People will forget what you said but they will never forget how you made them feel".
It's social media friendly: Pinterest, Tumblr, Instagram ... the internet is a visual place. The popularity of social media demonstrates that visual content has become the go-to when "sharing" is the objective. Killer visuals can also help drive users to your website, blog, CRM sign-ups, or more.
Our brains like images: In our day-to-day, 93 percent of communication is non-verbal. Individuals process visuals 60x faster than text, and we remember only 1/5 of what we read.