Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? Take a look at the infographic below from Finances Online for some possibly surprising statistics. While it is well-known that women dominate Pinterest, they also outnumber men on four of the other top six social networks: Facebook, Instagram, Twitter, and Tumblr. However, men continue to account for the majority of LinkedIn's users. In addition, 30% of women use social media multiple times a day, while only 26% men report using social media sites several times a day.
Women and Brands on Social Media
Why is this information important to marketers? Because women are more likely to interact with brands and in more ways then men. In particular, a higher percentage of women show support of a brand, access offers, stay current on, and comment on social media posts by brands than men. For companies, there is an opportunity to reach out to and build relationships with female brand influencers. In addition, there is a possible opportunity for brands to increase post engagement if more posts are tailored towards the female audience. But keep in mind posts are always dependent on the brand's target audience and which platforms they are using.
So when you are evaluating your social media strategy, remember that women interact with brands more often and for a wider range of reasons and they consume and share news more frequently than men. Check out more interesting statistics about how women use social media below.