If you haven't heard of Pinterest you've been living under a rock. The hottest new social network is populated mainly by women (90%) who use the site to share recipes, wedding photos, fashion favs and home decor ideas. As a result, a few "Man-Boards" are popping up. Gentlemint and MANteresting are the manly alternative to Pinterest.
"Instead of having to sort through hundreds of pictures of weddings and flowers and kittens, we figured we might as well just create our own site that focuses on highlighting interesting man things," Brandon Patchin, the CEO of MANteresting says. MANterest calls its boards "Workbenches" where members "Nail" images or links. One may also "Renail" images or links seen on other Workbenches.
The tagline on Gentlemint is "Gentlemint is a mint of manly things." Manly things are exactly what you'll find on this Pinterest clone. Though Gentlemint is still in the invite-only stage, you can apply now.
Also new on the scene for men is Dartitup. "Both my co-founder and I are recently engaged and independently noticed our fiancee's spending hours on Pinterest. Our experience was completely disappointing. A continuous stream of flowers, hair styles and fashion accessories did not keep our attention for very long," Brandon Harris, co-founder of Dartitup says. Dartitup is in closed beta right now, but it looks like Pinterest and the others.
So, what does all this mean for men and the world of social media? Probably nothing, or, it's too early to tell. No real statistics exist telling us if men are flocking to these sites like women did to Pinterest. The Pinterest statistics weren't immediately available either. Only time will tell.
What do you think? Will men respond to these "Man-Boards" in great numbers? How will this impact the world of social media? Are you witnessing gender gaps in social media or social networking?