Landing pages are essential to inbound marketing and online sales - they're how you get your prospects to opt-in or buy. Everything on a landing page - the images, the messaging, the colors - is designed to be compelling, to entice the prospect to give you their email or money. The only component on a landing page that causes friction is the form. For prospects, the form is work. Ask for too much, and they might leave without downloading or buying. Ask for too little, and your sales team can't follow up effectively.
The information captured on landing page forms is essential, the lead's decision to opt-in starts them on their buyer's journey. It's the beginning of a relationship, and you need the information captured on that form to build the foundations of that connection.
Fortunately, there's a lot of great data out there on landing page forms, and how prospects use them. We've compiled some best practices in our conversion tips strategy guide. In the infographic below we highlight some compelling stats on landing page forms, and provide some key tips on how to make your landing page forms get more clicks.