Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement it? An idea's only an idea if you don't have the funding, energy or ability to ever execute, some of the best ideas never make it to market simply because the people behind them don't know how to get the buy-in and obtain the budget to make it a reality.
Do any or all of these problems sound familiar?
- You struggle with getting budget approved to implement your social media plan
- Your executives don't understand social media
- You struggle with articulating the goals and objectives of your social media program to key stakeholders
- You feel like you're 'boiling the ocean' as it relates to getting your social media plan approved
- You lack needed support and buy-in for your social media program and plan
- You don't know how to align social media to business goals and objectives your executives and key stakeholders care about
- You know your organization is filled with employees who want to power up your brand and could be loyal brand advocates but you can't get the support you need to empower them
Would you like answers to these questions? If yes, you have landed on the right blog and podcast today.
One of the biggest challenges business, digital and social marketing leaders face across organizations of all sizes is obtaining the needed support, buy-in and funding to achieve their desired goals and objectives.
My agency, Marketing Nutz, works with organizations of all sizes, from startups to Fortune 10 organizations. We help business of all sizes earn the needed support, trust and budget so that they can begin to finally, once and for all, introduce modern social media marketing strategies and tactics into their business and increase measurable results. Many businesses have pockets of people within the organization who understand they need to make major shifts in how they're utilizing social channels, digital media and modern technology and communication, yet they struggle to make it happen. They struggle with making the needed mindshare shifts, and even getting their organization off the starting block and away from using the social networks for only spamming and tactics that in reality may be hurting the brand more than helping.
Getting approval from key stakeholders and executives is key to success for any major program, and that includes social media. Social should never be a band-aid you slap on the side of your business hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or Linkedin. You get out of social media what you put in, and that includes budget.
This is often a hard nut for many executives new to social media to swallow.
Take a listen to the 198th episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. The key is to earn the trust and respect early on in your social media program so that you can win the additional support (and budget) needed in the later phases of the project. This podcast will provide you with the foundation to help you win support from even the toughest to please c-suite executive and stakeholders as early in the process as possible.
I split the podcast into two sections. The first includes 5 things you should NOT do and the second includes 5 things you MUST do.
In addition, the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved!
- 5 things you MUST do to get approval for your social media budget and plan
- 5 things you should NOT do if you want to obtain approval for your social media plan and budget
- Why you must have a solid foundation that includes knowing your audience, goals, and objectives
- Why starting with a well defined scope and plan will help you achieve results faster than trying to boil the ocean from day one
- Why you must simplify your plan for key stakeholders to understand and provide you the buy-in you are seeking
- Why you must know where you are going and why before you can get others to board your train
- Setting key performance indicators (KPIs) and ensuring all stakeholders and executives understand them
- The importance of ensuring all team members and executives are speaking the same language
- Consider doing a survey to help you better understand the skill and needs of your executives, stakeholders, team members and employees
- Why you must align your social media efforts to your top business goals and objectives
- Why collaboration is key and you must avoid working in a bubble
- Why you must not "fake it until you make it" and instead get the necessary 3rd party help if needed
- How to Get Your Social Media Budget Approved (white paper)
- Audience Analysis Worksheet
- 10 Questions You Must Answer Yourself Before Hiring a Social Media Agency (episode 197)
- Welcome to the Inspiration Age - Are You Ready?
- Welcome to the Participation Age
- How to Tap into the Power of the OPC - Other People's Content & Community
- Social Trust Factor: Ignite Results with Trust and Authority
- 8 Steps to Develop a Social Business Plan (white paper)
- How to Build a Social Business Strategy & Plan (episode 14)
How to Subscribe to Social Zoom Factor Podcast