It's a challenge all social media marketers face, at every level of the job.
From the C-suite to recent college graduates starting an internship, it's essential to develop a personal brand with a professional edge and align it with the values of your company. "Personal branding is no longer an option; it's a powerful leadership enabler," says Glenn Llopis in Forbes. "When you start to see yourself living through the 'lens of a brand,' your perspective will change and you will become more mindful about how you approach the personal brand you are trying to define and aiming to live."
Companies need to have clearly defined shared values that reflect their customers' interests, so why should your personal brand be any different? But it's still tough for people to wrap their heads around. The question is: How do you blend your personal and professional brand on social media?
My most recent presentation addresses just that, and believe me, this is coming from someone who has a severe case of multiple personalities. The presentation is called How To Meld Your Personal & Professional Online Brand, Or: How I Learned to Stop Worrying & Embrace Air Guitar. It's aimed at marketers and business communicators, but it can be applied across many other verticals as well.
Scroll through the Top 10 slides below for the highlight reel, or just fast-forward to the full slide deck at the bottom of the page. Enjoy!
It doesn't always have to be original content, but even retweets and reposts should fit your brand. Create and curate content within your interests. If you find a piece of content valuable, it is likely others will too. Become an authority in your niche. Share content and add more value. Ask questions. Help others. Reciprocation is the best kind of conversation.
Get excited about things. Exhibit passion. Be a true community member. Support others. Don't just self-promote. Connect your online world to your real-life world. Relationships are more important than resumes.
And please don't forget to participate in person. Don't let this be you:
Above all: Bring your best self. That's really the summary of this entire deck.
Read and watch the full presentation here: