Since the introduction of branded geofilters just over six months ago, we've seen an explosion of brands jumping on the platform and spending money to reach upwards of 50 million people daily, according to recent figures reported by The Washington Post.
Branded geofilters cost upwards of six figures, anywhere from $250,000-$750,000 depending on the date, targeting, and how many people it's served to. There's still no self-service ads product yet, so you'll need to contact Snapchat directly, but they do provide analytics to brands post-campaign for analysis.
So why are geofilters catching on?
Snapchat's Geofilters have become a staple to content creation and sharing on the app. The ability to personalize and overlay images with creative elements from the world around you is one of the things that makes Snapchat so different to other platforms we've seen before.
That idea of personalization can't be understated here. Snapchat's filters, both branded and unbranded alike, are assets that enable someone to personalize their communications - not only publicly on Snapchat stories, but privately, too.
We've been watching the use of branded geofilters and we've pulled together 23 examples from the past six months which highlight the ways that marketers are using this new ad product from Snapchat.
5. Toys R Us
7. Lilly Pulitzer
8. American Express/Small Business Saturday
10. TGI Fridays
12. W Hotels
13. Apple Music
16. Mission Impossible
17. Jolly Rancher
19. Dunkin' Donuts
23. Jordan Brand
This post originally appeared on the Delmondo blog