As social media usage continues to grow at a steady rate it's essential that entrepreneurs and marketers implement a social media marketing strategy for their business - and a key part of any successful strategy is understanding the stats and trends that can affect the outcome of your efforts.
To help, the guys at Red Website Design have created this new infographic with a bunch of helpful facts and figures.
Some of the key insights provided include:
- 22% of the world's population use Facebook, and 76% of those users logged in every day in 2016
- On any given day Snapchat reaches 41% of 18-34 year olds in the US
- 81% of Millennials check Twitter at least once a day
But perhaps the standout figure from the infographic is that 80% of time spent on social media happens on a mobile device. Couple this with the fact Google has recently announced a shift to a mobile first index, and this underlines the fact that all businesses need to think "mobile-first" across their marketing mix.
This post originally appeared on Irfan Ahmad's blog.