The advent of social media has transformed the way people communicate and interact with others, as well with businesses they follow.

Before social media networks became popular, the only way business could interact with their target audience was via email and through traditional outreach tools, likes direct mail and telephone. Today, every business - from multinational organizations to fresh startups - has the opportunity to bring their brand closer to their target audience, immediately and on a wider scale than ever before.

But as en evolving medium, there are a lot of shifts and trends in social media that salespeople need to be aware of in order to ensure they're marketing in the most effective way. Knowing which techniques are producing the best results will not only bring your brand closer to your audience, but will also help establish optimal leads and sales flow through the use of social platforms.

Along this line, this new infographic from Healthy Business Builder outlines seven key selling techniques for social media - are you utilizing all of these steps in your process?
This post originally appeared on Irfan Ahmad's blog.