Even though there has been a lot of press regarding Facebook´s newest enhancements (eventual arrival of a Dislike button) Pinterest has something to brag about. As it turns out, the visual discovery tool is no longer a social channel to disregard, but a force to be reckoned with. According to the company´s blog post Pinterest has now reached a creative community of more than 100 million users.
Pinterest offers images that are not just compelling, but really gives users a quality opportunity to share their passions and at the same time connect with other like minded folks. Another impressive metric the service has managed about 70 percent of these millions of monthly users to really generate engagement and activity while visiting the site.
It has also grown this year in another category. Precisely the number of searches have increased 81 percent. In other words, people are utilizing the service for products, services and more. Whether you are into fashion, cooking, decorating, discovering, and just any other hidden favorite activity, Pinterest offers users something of value.
It has been proven that integrating Pinterest into your social media marketing and business campaigns is instrumental. Why? With the right search engine optimization (SEO) and e-commerce strategy, the rewards will come if you follow the instructions to the letter. A previous post highlights how to optimize your Pinterest profile and setting up your commerce-based website for success on no other than Pinterest.
Reasons to create a profile and join a vibrant Pinterest community
Proof that the number of users on Pinterest are growing are more than just a sign of a social network growing. It means there is definitely room to join the service and get up running operations to generate some very solid sales.
Below is a list of the reasons as to why you should use the social platform for business:
- "Pinterest is a sizable platform to reach a desired audience"
- "Investing in Pinterest pays off long-term"
- "Pinners are open to your marketing"
- "Pinterest influences purchase"
- "Pinterest drives significant referral traffic"
- "Pinners have larger shopping cards"
- "Pinterest informs you of emerging trends"
- "Pinners have more purchasing power than non-Pinners"
- Pinterest can help your brand fit into someone´s life"
- "People check their Pins while shopping in your store"
Pinterest has, since the beginning, proven to be an excellent social network for discovery-not to mention referral traffic. It also generates higher number of conversions and has a higher average purchase order than places like Facebook and Twitter.
The social networking destination goes beyond the gimmick or game of piling up followers. It is really about organic growth and quality engagement. Not using Pinterest as part of your social media marketing tool is not worth overlooking it giving its capabilities.
Insights and marketing tips for using Pinterest
With over 100 million users now you must put an effective Pinterest plan to get things booming for the business end.
According to a Visual.ly infographic it explains over a dozen tips that make the service worthwhile:
- Pin at least 5 times a day
- Space out the times you Pin
- Post Pins in group Boards
- Pin at peak times
- Promote Pinterest Boards to other social media accounts
- Add a call to action
- Integrate and setup rich Pins on your blog
- Pin useful infographics
- Size your images to 735 pixels wide by 1102 pixels tall
- Start your own group board and invite others
The rest of the visual graphic goes into great deal what other tips to consider, but be mindful of following carefully the Pinterest etiquette. The community here is different compared to other popular and large social networks.
After crossing the 100 million user mark Pinterest does not seem to be slowing down anytime soon. It has proven to be useful for small business owners, for social commerce and for SEO campaigns. The premise of the website revolves around the use of beautifully designed and posted photos.
Pinterest will continue to be a social networking that offers businesses a great bargain and a captivating audience looking to Pin or discover information around relevant products or services that they really need.