For decades, business owners and marketers alike relied on various mediums to get their message across their preferred audience. However, when it comes to the capability of telling compelling stories that resonate across different niche, nothing can beat content marketing.
As a process, content marketing involves creating high-quality materials - such as blogs, articles, videos, infographics, and emails - which aim to educate, entertain, and inform you target buyers. While it shares the same end goal as traditional marketing (i.e. achieve higher quality leads and sales), the way content marketing draws attention, and helps establish a genuine relationship with the audience, is what truly sets it apart from the scene.
Nowadays, people are becoming more hostile towards aggressive, in-your-face marketing tactics. In response to this changing mindset, smart marketers are using content marketing to approach their target audience in a more subtle way - by giving them content that can help them make a more informed purchase decision. This ensures that customer's needs are met, while at the same time positioning the brand as a reliable and trustworthy resource.
This inherent nature of content marketing pretty much explains why it's becoming increasingly relevant this 2017, and will continue to resonate in the years to come. But if you want a more detailed explanation, check the infographic provided by our peers from Harris Myers.
This post was originally published on Irfan Ahmad's blog.