This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of "Social Data Made Simple: Getting Started with a Strategy". This webinar featured Ira Haberman (@irahaberman), Director of Storytelling at BrainRider, Ned Kumar (@nedkumar), Digital Strategist for FedEx, and Sean Williams (@Colorado2NYC), Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data.
Here are three key takeaways from the webinar:
- Know your audience - with social data, there are so many sources that one could get lost trying to pull it all together. Start with the end in mind, in regards to what audience you are trying to reach, and let that be your guide post for any decisions on data.
- Sentiment is better on a group than on a single post - Sean Williams talked about how JetBlue tracks sentiment on a group of travelers (e.g. travelers to the Northeast in a snow storm versus one tweet from a single traveler)
- The Most important part of a data strategy - commit to having a strategy for your data. According to the panel this element is often overlooked.
To get a copy of the slides or to listen to the replay, please click here. You can also scan the highlights of this webinar on Twitter by reading the Storify below.
Our next webinar is titled Cultivating Creative Thinking for Customer Engagement; be sure to sign up for it or view the schedule of other upcoming webinars here.