"The rules of marketing have changed. With billions of images shared daily, consumers now have more opportunities than ever to discover awesome products and useful content - wherever they may go. The result? Brands are now facing a growing need to tie visual content to commerce. With a new year on the horizon, here's what you need to know."
Confidence in Creative is Low
Just 11% of marketers believe they're leveraging images across their marketing channels "very effectively", while only 7% believe their visual content is successfully supporting their overall marketing goals.
Marketers Want to Tailor Their Visual Content - But Aren't
86% of marketers agree that "Type of channel" is important when selecting images to use in different marketing initiatives. That said, 78% still share the same images across every, or most channels on which they're active.
Mobile is a Must But it's Lagging
Although one-third of marketers are using images to drive eCommerce, respondents agreed their creative assets are weakest within mobile and app environments.
Infographic courtesy of: Curalate.
This post originally appeared in Irfan Ahmad's blog