Barely arrived and already on all the keyboards, Twitter's live video application has lots of followers! Here's how can you use it for your brand.
Presented during SXSW, Twitter's live video application made quite an entrance, if the number of articles about it are anything to go by.
How can your brand take advantage of this new application? First of all don't throw yourself into the application, even though it's very tempting, without thinking about your brand's identity, your objectives, and your Social Media strategy. If, after careful thought, using Meerkat is consistent with all those elements, here are some examples to inspire you!
- Broadcast images of an event that you are organizing
Share the atmosphere of your events with all your audience! Humanity has become very important in communication, and promoting the people behind the brands has become an important criteria for many of them. For example: Keynotes, webinars, launch parties, etc...
Redbull, well-known for its sports videos, unveils pictures of a snowboarder practicising
- Let your followers take part in the same events that you do
Your brand, or your client, is going to speak during an event? Let your followers enjoy it too! This is also an opportunity for your followers to participate in events that they can't otherwise attend (entry price, distance, availability). For example: conferences, trade shows, sporting events, etc...
|LIVE NOW| Game of Thrones premiere red carpet in SF #meerkat http://t.co/Z9MveXIDR3 - Mashable (@mashable) 24 Mars 2015
- Reveal something new!
You want your followers to find out about a new product? Do it by video! What better way to pique their curiosity than with a message announcing a surprise? With Meerkat you can let people find out what's new in a different way! For example: Products, muse...
To promote its new coffee delivery service, CoffeeRush.me went straight to Meerkat!
- You can use the application in your competitions
Does your brand want to organize a competition? Thanks to Meerkat you can showcase your competition, give some clues, and increase the chances of your most attentive followers!
|LIVE NOW| #springhassprung contest winnings preview. #meerkat http://t.co/O9bk1bijWB - Master Sensei (@CigarDojo) 21 Mars 2015The mobile application, Cigar Dojo, unveiled exclusive prizes on Meerkat for it's competition.
- Use it for press relations
Set up a meeting with journalists on Twitter to deliver your message! No need to reserve a meeting room to get the journalists together. You can have the meeting from your office with all the journalists at their own screens!The Miami Dolphins, an American football team, used Meerkat to broadcast its press conference.
- Question and answer sessions
The Twittersphere is very curious and always wants to know more! Don't hesitate to have Q&A sessions (Questions and Answers), interviews with colleagues, or even with guests!
Kasie Hunt, a journalist for MSNBC questioned John Earnest, White House spokesman.
Be careful. Meerkat is only for live video broadcast. Once the transmission is finished, you can't access it anymore. Think about putting out a teaser so that there is an audience at your meeting!
Already available in App Store, Meerkat will soon be available for Android. Don't forget you are communicating through the videos you broadcast on Meerkat. Get a smartphone that has good image quality, and make sure you know who is holding the phone!