Running a business? Want to generate more revenues? Leads are exactly what you need. Only then you can pursue those to convert them into your customers.
But how can you do that?
Are you using LinkedIn for your business? It is undoubtedly one of the best professional networks available.
But did you know that LinkedIn can be a great lead generation platform as well?
And why not?
According to Statista, the number of LinkedIn members for the first quarter of 2015 was a whopping 364 million. And the most important thing to keep in mind is that this platform is solely for professional connections. Thus, it is surely one of the best platforms to connect with the maximum number of professionals and try your hand at lead generation there.
If it has been quite some time since you were present on LinkedIn but had not been engaging in the process of lead generation, then surely you were missing a major part of the activities that this professional social media platform calls for.
According to Kissmetrics, LinkedIn ranks better than all the other social media platforms when it comes to business link generation.
It isn't that difficult to use LinkedIn for lead generation. All you need to do is follow a few steps.
Here's a quick look at some of them.
If you are using LinkedIn for business and have a paid account, there's no reason why you should not use InMail. It's one of the best marketing features of this social media platform.
InMail ensures that you can send a direct message to any LinkedIn user, even if you are not directly connected to her. So, communicating directly with the potential client is not more a difficult task.
So, it is sure to return more benefits.
LinkedIn guarantees that you are 30 times more likely to get a response when using InMail than when making a cold call.
Transform Your Company Page
You must be having a company page on LinkedIn. But how is it? Have you gone for any special design for that page? Or is it like all the others, just one in the crowd?
If you are looking to generate leads from LinkedIn, you need to work on the business page on the platform as well. You will have to make it attractive and give it a look that will help in lead generation.
So, how can you do that?
Here's a quick look at some of the steps that you might undertake.
- Add an image to attract the attention of the potential customers.
- Make the image good enough to create interest.
- Include a persuasive content for company description.
- Focus on conversion when updating.
Optimizing your company page for conversion on LinkedIn is sure to help you generate more leads.
Connect with People on LinkedIn Groups
The prospects of generating leads are sure to increase if you connect more with people. And what can be a better space to do that than the LinkedIn groups?
Just have a look at what you can do in the LinkedIn groups:
- Share new content with the readers
- Introduce your brand among the potential customers
You can also use member messaging in the LinkedIn group to connect directly with the other member. So, using the LinkedIn groups is going to come in really handy for you to spot your potential customers and thus, generate leads for business.
Use the Advance Search Option
If you are looking for leads, you need to search in a detailed manner. You should look for people who might be interested in what your business offers.
So, how are you going to find the relevant leads?
The best way to do this is to go for the Advance Search. It's an amazing option that LinkedIn offers. You can use the advance search to find prospects by filtering them with:
You can even filter the searches with keywords. Thus, you can search for different things to ensure that it shows relevant results only.
Use LinkedIn Groups Prudently
Did you know that there are more than a million groups on LinkedIn?
So, you can imagine how many users might be present in them.
Why don't you use the groups in the best possible manner? They can turn out to be the treasure-trove of leads for you.
Here's what you can do.
- Utilize personalized invitations to connect with prospects.
- Share great content that speaks of your expertise.
- Make perfect use of the search filters.
Remember, using the LinkedIn groups perfectly will help you generate more leads than almost every other thing.
When it comes to social media, you can find several platforms that can help you generate leads. LinkedIn is a major one among them. You can use it in the best possible manner to get the best opportunities to take your business forward in great strides.