It's a question I get a lot-what are the best days and times to update a LinkedIn Company Page? To answer that, let's first take a look at what several different studies on the subject have to say.
Best Days And Times To Post To Your LinkedIn Company Page
Feel free to click on each to see the source.
• Tuesday-Thursday, 7am-9am
• Tuesday-Thursday, 7-8am, 10-11am + 5-6pm
• Tuesday-Thursday, 7-9am + 5-6pm
• Tuesday-Thursday, Noon + 5-6pm
• Tuesday-Thursday, 7-8:30am + 5-6pm
There's quite a bit of overlap in the findings of these five reports...
Mondays & Fridays are out
On Mondays, people are back in the office catching up on emails and everything else while they were out over the weekend. On Friday, people have checked out-they're ready for the weekend!
Midweek is best
You're most likely to reach people on Tuesdays, Wednesdays and Thursdays-after they've caught up with things on Monday and before they've checked out for the weekend on Friday.
Post before and after the traditional 9-5 working hours
From 9am-5pm, most people are working. If you update your page before they get to the office or after they leave, they're more likely to see it. One study found Noon to be a good time to post-probably because that's when people are on their lunch breaks.
We've found similar results on our LinkedIn Company page as well as the pages we've managed for brands. But I encourage you to experiment and try to find optimal days and times best for your audience. Of course, if you want to ensure that one of your posts is seen, promote it.