LinkedIn Adds Extra Insights to 'Profile Views' Data, Including Keywords Used to Find You
LinkedIn continues to add smaller updates and features to help refine and improve the user experience.
Earlier this week, we reported that LinkedIn is now giving users the ability to add images in comments, and now, LinkedIn has announced some new tools to help users get a better understanding of who's viewing their profile - and ideally, why.
As you can see in the above example, in addition to total profile and article views on the platform, you'll also soon be able to see how many of those views came as a result of search.
As explained by LinkedIn:
"With more than 20 million professionals including recruiters, hiring managers and decision makers using LinkedIn search every week, making simple improvements to your profile can make the difference in being discovered for a new job or professional opportunity."
The new insights will also expand upon the existing data on where your profile visitors work, while there's also a new element which displays the exact search terms people used to find you (bottom right of last screenshot).
These insights could prove invaluable for those looking to refine and improve their LinkedIn presence, and ensure they're appealing to the audience they most want to connect with. You can also click through to see open jobs at each company in your profile views list.
As noted in regards to the images in comments addition, while these smaller updates seem relatively minor in isolation, they're cumulatively adding a lot more functionality, helping LinkedIn realize it's vision to help people 'transform the trajectory' of their career.
In addition to this, LinkedIn has also included some key tips to help optimize your profile in response to these new data points, and get yourself seen by the relevant recruiters.
- Make sure you have a profile photo - members with a profile photo receive up to 21x more profile views and 9x more connection requests.
- Members with current positions are discovered up to 16x more in recruiter searches
- Members with more than 5 skills are 27x more likely to be discovered in searches by recruiters
- Including the city where you are based makes you stand out up to 23x in searches
These data-backed tips will help optimize your profile, while the added capacity to understand exactly why, and how, people are finding you will give you more data to work with in order to focus and refine your presence.
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