Who Will Be Using Each Social Platform Next Year? [INFOGRAPHIC]
The social landscape changes fast. As technology and habits evolve, social media users gravitate toward different social networks. This infographic from eMarketer shows which social networks "will continue to gain momentum, while others necessarily lose ground," according to AdWeek.
"Let's face it: As much as we complain about those over-sharers who inundate us with baby photos and vacation snapshots, we're still in love with social networking," Debra Aho Williamson, eMarketer's principal analyst, told AdWeek. "More than half the U.S. population uses social networks regularly, and Facebook continues to lead the market. But pay attention to mobile social networking, where Twitter, Instagram, Pinterest and Tumblr are all significant players. That's where the next phase of growth is happening."
The infographic provides a breakdown of how eMarketer predicts market share will change for different U.S. demographics for the top social nets over 2015 and 2016.
The 65+ demographic will see the largest increase in social media users in the next two years.
The largest share of Twitter users are younger Millennials.
After the age of 34, people tend not to be Instagram users. I guess seniors are less into selfies.