This is the first post in a new weekly series that will provide a roundup of the top articles, news updates and important content from the week prior.
Last week we saw a few major updates such as Facebook first adding new ad options, then merging ads manager and power editor into one tool, and finally eliminating major ad targeting options. Then we saw Instagram upgrade their ad options and add the ability for people to share other's stories via direct message. Snapchat also tried to impress us with their new 3D Bitmoji filter.
All important developments, but what were the most-read updates from SMT?
Last Week's Favorites
The most viewed and shared articles last week were all about strategies and tools to help marketers work more efficiently. Maybe it's a coincidence or maybe it's because summer is almost over and everyone is trying to be productive before the holidays begin, but these 5 great articles may help alleviate some stress and keep you on top of your game.
The most clicked on articles from the weekly newsletter:
1. 5 Free Tools to Monitor Your Competitors' Digital Marketing Campaigns
Are you monitoring your competitors? Well, you should be. Here are 5 tools to help you get started.
2. How to Use Facebook's Updated 'Engagement Audiences' to Focus Your Ads
Experiment with different Facebook ad targeting options and see what works best for you.
3. 5 Tips for Handling Negative Feedback on Social Media
Haters are everywhere. Don't stress, use these tips to respond appropriately to negative comments and reviews.
4. 8 Creative Ways to Use Instagram's Multiple-Image Posting Feature [Infographic]
Use these 8 creative Instagram ideas to inspire you and help you create new content.
5. 15 of the Best Social Media Monitoring Tools You Can Use in 2017 [Infographic]
Necessary tools for social media managers to help you actively watch and respond to your audience.
On another note, given all the recent changes we've seen on Facebook's news feed over the past couple years (and especially the last few months), we decided to host a Twitter chat for social media managers who want to talk about building and growing an organic presence on Facebook. Feel free to join us and others in the #SMTLive group tomorrow, Tuesday (Sep 19th).
Also, Social Media Today will be upgrading to a new website next month! Bookmark this page to stay up-to-date on what's new at SMT.