The new year rings in an opportunity for many organizations to foresee any upcoming trends. Especially in sales and marketing teams, they need to stay ahead of the curve to keep up in the competitive B2B landscape. So what are the top trends businesses should be aware of? Check out this infographic by Sales for Life for five key opportunities to watch out for.
As per market research firm Forrester, 70 percent of consumers prefer using the company’s website for getting answers to their queries rather than depending on customer support agents. This shows the growing importance of elements like FAQ section on an e-commerce website.
S marketing ' is the alignment between your sales and marketing teams, created through frequent and direct communication . H ere are four lessons Cisco has learned in their efforts to implement 'smarketing' principles into their workflow.
No matter what company you work for your PR, Marketing, and Sales departments most likely have a stream of content and promotions they make available on various social networks. In the social sphere content is always a good thing, however, the way you use it may not be. This can be especially relevant if you are on the B2B sales side.
Braveen Kumar writes that “the relationship between Sales and Marketing teams can be like oil and water—antagonistic and unlikely to mix.” But when Sales and Marketing teams work together symbiotically, both teams have the potential to succeed far beyond what they might do working alone.