These days, tweets form the real-time pulse of what's happening across the world. Of course, this doesn't apply to every region, but Twitter activity - at a rate of around 6,000 tweets sent every second - can provide amazing insights into developing trends and events. Logically then, publishers and media outlets are very interested in what Twitter data has to say about their content - it can mean the different between having a hit or a failure, as that sentiment can drive audience attention.
In line with this, Nielsen has partnered with Twitter to examine how the upcoming Fall TV premieres and returning shows are faring according to Twitter sentiment, creating the below infographic based on this research. As noted by Nielsen:
"...in looking at the data, Twitter TV activity did prove out as an additional signal that could be used together with other factors to anticipate premiere audience sizes. This is notable because if Twitter TV activity could be used alongside other data sources to help determine TV audiences, then agencies could fine-tune their buys before the premieres. Networks could identify potential winners and challenges earlier to maximize ad sales and course-correct marketing activities. And, to the extent that social media leads people to become aware of new shows, networks could leverage Twitter TV activity to better reach their intended audiences."
So while the data presented here is largely for entertainment and general discussion purposes, there is additional context and use for such perspective - and using these insights as a means of generating engagement and interaction within your own content strategy could lead to great returns, if done right.